Contagion Media Limited

Contagion starts work on Google Wave

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Google Wave

Google wave is likely to be one of the revolutionary technologies to hit the internet this decade. To replace the largest cornerstone of digital communication, email, is an ambitious project even for a giant like Google. Previews of the product however look like they are going to deliver a generational leap in communications technology that even die hard non-computer people will find hard to ignore. Contagion has already begun development of systems to harness the tremendous power of the Wave to bring even more viral potency to their clients.

What will Wave bring?

The central concept of a Google Wave is a conversation,  a socially connected email , an email that does not exist in someone’s inbox but in the Google cloud allowing all people connected to it to add to the message concurrently. To really get a feel for Wave its best to watch the video below.

This commitment by Google to create Cloud hosted conversations means that they have unlocked tremendous bandwidth to allow social groups to share information. Google has committed to an Open API, which in turn has allowed Contagion to a develop server technologies that utilise the tremendous bandwidth of Google Wave for viral marketing. This bandwidth will allow large amounts of data to be instantly shared in social clusters, creating the possibility for even richer social interaction. Multiplayer games will become smoother and richer, information portals will become richer and more energetic. In a word Google Wave will bring more life to the world of socially enabled applications.

What is Google Wave?

Google Wave is a new communications technology designed initially to replace email. In Google’s words it is “what email would have been if it was designed today”. A Google wave is very similar to an email, except that instead of it sitting as a block of text in one person’s inbox, it is a dynamic document sitting in the Google cloud. As Google innovated they produced so much more, the result has been a blending of email, blogs, instant messaging and cloud applications so much greater than the sum of the parts.

 

The only real way to understand Wave is to see it. CLICK ME



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