Contagion reduces the time, cost and risk of social media campaigns

During the recent economic crisis, as advertising and marketing as a whole collapsed, digital marketing has maintained its growth. Digital marketing superseding all other channels is not just a matter of speculation but steady realisation.  Demand for digital marketing is steadily increasing; however clients maintain an expectation of low budgets for high reward.

To develop bespoke solutions to capitalise on the power of the digital medium requires a team of experts with a rich knowledge of a diverse set of technologies. Whether maintained permanently in-house or hired on contract, the expense of such a team squeezes agency’s finances. Bespoke solutions are also high risk both in terms of budget over-runs and the solidity of the end solution.

Contagion offers digital agencies a technological infrastructure to capture the power of digital marketing much more reliably and cost-effectively.  

With Contagion technology you can: -

1. Engage more users through a seamless integration of digital media. Sustain user’s interest with incentives like e-Vouchers, and track their use simply and easily to the point of sale; attract a greater audience by being able to run full scale lotteries, competitions and tournaments around game based assets.
2. Capitalise more through integrating directly into video and games; Extend your reach by creating assets that can be pushed to multiple media – web, mobile phones and set-top boxes; Seed viral campaigns into multiple social networks simultaneously using a single standard portal.
3. Measure more than any other digital campaign. Don’t just stop at page impressions and visitor counts. Our systems track how the user is interacting and measures as many parameters as possible from preference data, to social network analysis and psychometrics.

Contagion recipes for Agency success

Working with Contagion Media sounds simple and easy – it is!

We can take virtually any digital asset and transform it into a viral god! Information portals, games, video are all within the scope of our modular technology engineered by the finest developers in the UK.

Call or email now to find out more and arrange a demonstration.

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Contagion enables content with viral and social media digital engineering to maximise returns

Currently between 8% and 12% of Internet users are prepared to pay to access content on the net. So even if you were to make your content subscription based, the time it will take for the market to significantly change may be too late for you and your stakeholders.

• FACT: consumers are becoming ever more sophisticated in the way they filter advertising messages
• FACT: technology positively supports how this is achieved by some media channels such as television with PVR's and ODTV.
• FACT: a target audience is more likely to positively remember brands and messages, utilize incentives and buy as a result of what they perceive as entertainment.

As we enter an information democracy, our ability to coerce audiences to consume marketing messages is dwindling. Nowhere is this more true than in the world of new digital media. The only answer is innovation, to create messages that people want to consume, that they find entertaining and beneficial. Messages need to move seamlessly through multiple media from digital red buttons, to social networks and mobile phones.

Contagion media provides a platform for making this possible. We provide reliable, pretested technologies and services that allow messages to be turned into entertaining integrated marketing assets combining video, games and interactive systems. These assets can be developed once and streamed into a variety of media; they can be embedded with ability to share amongst a variety of social network; they can contain fully trackable incentive systems to allow direct capture of ROI; they embed technology to record vast amounts of data on the behaviour of people interacting with them.

So lets look at how Contagion could sprinkle some potent and social madness into the mix to make you the media channel of choice...

Working with Contagion Media sounds simple and easy – it is!

Contagion really can make the difference to you and your future prospects. Our engineering team develop solutions that bolt into existing technology and because it is based on a core framework, it can grow with your confidence.

Call or email now to find out more and arrange a demonstration.

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Connect with your market in ways traditional media can't to achieve results and targets

Marketing today has to blend seamlessly with the users choice of entertainment. Why? Because users have become adapt at skipping past ads or filtering out peripheral placements. Whilst this is happening, sales and promotions teams are under greater pressure to deliver targets and customers.

Large amounts are also invested in new media in the hope of attracting new sales or uptake of services. With the majority of these budgets spent on the creative and media space buying, little is left to actually add the one element that could turn a mediocre campaign into a raging success - the intelligence to capture, expand and track the campaign from user-to-user.

The bottom line is that advertising is about return on investment. Despite this when you enter the world of digital marketing ROI disappears in favour of discussion about visitor counts, impressions, click-throughs and brand awareness.  As one moves towards the cutting edge of digital, campaigns seem to become more voodoo than marketing science with massive multi-nationals making multi-million dollar mistakes.

Contagion throws away the voodoo and brings business driven concepts to the cutting edge of digital media. By merging trackable incentives, e-commerce and next generation metrics into a new medium of integrated video, games and interactive web-software, ROI can truly be measured in the frontiers of digital technology. Contagion uses pretested and reliable digital infrastructure to deliver marketing assets to the web, social networks, digital TV and mobile phones in a cost- effective and coherent manner.

Here are a few ideas to kick around before picking up the phone or dropping us an email to explore the true potential of your products/services with our engineering..

It really can be this easy to generate new opportunities for you in a way that expands the use of digital media.

We are happy to work directly with you or partner your creative agent to ensure your expectations for a campaign are not just met, but exceeded!

Call or email now to find out more and arrange a demonstration.

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