Contagion Media Limited

Contagion Media today launches SuperCluster - a technology that dramatically reduces the cost and risk of social media campaign technical development and is already in use with major commercial and public sector campaigns.

Social Media is top of the campaign ideas discussions as clients and agencies look to ‘engage’ with their markets in the users preferred ‘space’. Having generated the ideas and graphically conceived the idea, it’s left to the Technical Director and their team to realise the functionality and integration of the campaign.

Most agencies and large clients already have good HTML and flash development skills either in-house or on regular contract. But when it comes to integration into Facebook and Bebo and perhaps Netvibes or iGoogle or any other network, platform or development technology such as SilverLight, the cost and skill shortage in the market starts to create headaches: -

• Each social network requires a specialist

• Each platform requires a specialist

• Server side database development requires a specialist

• Analyses requires a specialist

• And the specialist list grows…

And risk grows with new contractors: -

• Quality control

• Time to deliver

• Ability to select the right contractor given in-house knowledge

• Cost escalates though scarcity of specialist resource

What and How Does SuperCluster Deliver?

SuperCluster is a web server based technology that has all the connections built-in to deliver virtually any social network or platform that a creative idea requires for a campaign.

• Development time is saved as SuperCluster uses application programming interfaces (APIs) as an interface to enable interaction with other software, similar to the way a user interface (UI) facilitates interaction between humans and computers. This is a simpler technology to manage with many in-house teams capable of implementation.

• Utilising the same core code time-and-time again reduces risk. And when Facebook changes the connection criteria, the core code is amended and all clients benefit by not having to amend their code or incur additional cost.

• Functionality is added by having gadgets already pre-defined for example leagues, quizzes and promotions. Again these save time and costs whilst delivering on quality and stability through a single toolbox.

• A new level of insight, as the toolbox is capable of gathering vast quantities of data defined by the client or agent. This is then funnelled back in data streams to the appropriate system for analyses or feedback.

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